Onchain Social Platform Zora turns user posts and profiles into tradable digital assets. Zora operates as a social network where content becomes tokenized. Every post and profile links to a creator coin that people can trade. This setup connects social activity with onchain trading in a looped system. Creator Coin System Posts pair with creator coins for ongoing trade rewards. Each creator coin ties to posts, so trades on content affect its value. Creators receive a share of trading activity as royalties. Creator coins also pair with the ZORA token to link individual activity to the wider network. Creator Rewards Model Dee Goens co-founded Zora's tokenized social approach. Dee Goens helped build Zora to let creators monetize attention through tokens. Creators get half their coin supply upfront, vesting over time for alignment. The model rewards trades on posts and coins to sustain engagement.

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