Attention has always been measurable. It has never been ownable. Every hashtag on the internet is a public good with no owner. TAGS makes each one a mintable asset, and routes protocol revenue to whoever holds it. The NFTs A hashtag is minted as an NFT. The protocol measures usage of that hashtag across tweeter every epoch. Measured usage sets the hashtag's grade. Grade determines its share for that epoch. Holders claim. The protocol does not promise a rate. It reports what it measured and splits what it collected.